Many mobile game players have never visited a webshop. They are used to buying directly through the App Store and Google Play. To shift their habits, you must encourage frequent visits and purchases on your new webshop. Scopely has been managing their Marvel Strike Force (MSF) webshop for years and has found effective ways to build a webshop habit among their players, let’s take a closer look at how they do it.

In mobile gaming, every dollar counts. With platforms like Apple and Google taking a 30% cut, understanding alternative payment methods and their fees is crucial for maximizing profits and fueling growth. This guide simplifies payment processing fees.

While the App Store and Google Play remain dominant platforms, there exists a vast world of potential paying customers outside these ecosystems, particularly in regions where alternative payment methods (APMs) reign supreme. But how much upside can APMs even deliver? We’ll dive into that in this article.

How do you know if a webshop is the right move for your mobile game? Keep reading and we’ll help you sort it out. If you answer yes to at least one of these questions, then your game is probably a good fit for a webshop.

We love webshops and what they do - increase revenue & LTV, while giving game developers a direct relationship with their players. We’ve been studying any webshop we can get our hands on. We don’t believe in gatekeeping, so here are 6 key best practices for every mobile game company to consider.

I studied 30 mobile game ads on TikTok and identified these popular trends. Read on for a breakdown of what I learned so you can experiment with doing the same, or avoid these trends to stand out. Or both. I also posted all of the 30 ads at the bottom of this article for your viewing pleasure.

Webshops are becoming very popular in mobile gaming as they boost revenues by up to 25%. We breakdown proven tactics that will drive traffic.

TLDR; Apple’s EU updates are a bummer. Build a Webshop to monetize without paying fees to Apple & Google.

If there's one piece of advice I can impart, it's this: always nail your investor updates. Seriously, it can make all the difference between exciting achievements and unfortunate stumbles.

Explore financing options for game developers, like: venture capital, publisher funding, alternative lending, revenue-based cash advances, and more.

Master game development finance: Learn essential practices in cash flow, profitability, expense planning, revenue projecting, and strategic financial planning.

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