🎉 We are excited to announce $10M Series A funding led by Konvoy Ventures and $200M fund to provide non-dilutive capital to the developers! Read More

🎉 We are excited to announce $10M Series A funding led by Konvoy Ventures and $200M fund to provide non-dilutive capital to the developers! Read More

🎉 We are excited to announce $10M Series A funding led by Konvoy Ventures and $200M fund to provide non-dilutive capital to the developers! Read More

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About Us
FAQ
Blog
About Us
FAQ

Trusted financing for

Trusted financing for

Trusted financing for

gaming & app creators
Get smart capital to grow.
Get Started 🚀
Get Started 🚀
Get Started 🚀
WHY CHOOSE SANLO
WHY CHOOSE SANLO
WHY CHOOSE SANLO
Stress less, build more
Stress less, build more
Stress less, build more

With financial autonomy comes freedom. Build and grow products and experiences that people love. Unlock financing no matter where you are building - mobile, web3, browser, or PC.

With financial autonomy comes freedom. Build and grow products and experiences that people love. Unlock financing no matter where you are building - mobile, web3, browser, or PC.

With financial autonomy comes freedom. Build and grow products and experiences that people love. Unlock financing no matter where you are building - mobile, web3, browser, or PC.

💰 Growth Capital

$38,500

Projected Gross Margin Impact
+88% with capital
Revenue-Based
Term-Based
One-time fee (7%)
$2,695
Total to repay
$41,195
Repayment rate
10%
Review Order
A flat fee that’s included in your total repayment amount. It’s our only fee.
The repayment rate means you pay back more when revenue goes up and less if things slow down.

TRANSPARENT Financing

Keep it simple and powerful

One-time flat fee that you know right away. We don’t take equity, penalty fees, royalties, compounding interest, or anything else important to you.

Revenue-based means you pay back more when revenue goes up and less if things slow down. Term-based means you know exact monthly repayment amounts in advance.

TRANSPARENT Financing

Keep it simple and powerful

One-time flat fee that you know right away. We don’t take equity, penalty fees, royalties, compounding interest, or anything else important to you.

Revenue-based means you pay back more when revenue goes up and less if things slow down. Term-based means you know exact monthly repayment amounts in advance.

💰 Growth Capital

$38,500

Projected Gross Margin Impact
+88% with capital
Revenue-Based
Term-Based
One-time fee (7%)
$2,695
Total to repay
$41,195
Repayment rate
10%
Review Order
A flat fee that’s included in your total repayment amount. It’s our only fee.
The repayment rate means you pay back more when revenue goes up and less if things slow down.

TRANSPARENT Financing

Keep it simple and powerful

One-time flat fee that you know right away. We don’t take equity, penalty fees, royalties, compounding interest, or anything else important to you.

Revenue-based means you pay back more when revenue goes up and less if things slow down. Term-based means you know exact monthly repayment amounts in advance.
WHAT WE DO DIFFERENTLY

Financing created for the next generation of games & apps

Financing created for the next generation of games & apps

Financing created for the next generation of games & apps

💰
Timely financing
Our job is to make financing easier so you can focus on building the games and apps people love. We act fast.
💰
Timely financing
Our job is to make financing easier so you can focus on building the games and apps people love. We act fast.
🤝
No gotchas
We offer a one-time fee, and you repay with either a percentage of your revenue, or over a fixed term: your choice.
🤝
No gotchas
We offer a one-time fee, and you repay with either a percentage of your revenue, or over a fixed term: your choice.
🌱
Growth acceleration
Access more capital as you scale. We care about your success and provide support with insights and capital when you need it.
🌱
Growth acceleration
Access more capital as you scale. We care about your success and provide support with insights and capital when you need it.
how it works

Available financing in just 3 steps

Available financing

in just 3 steps

more than just Financing

more than just Financing

more than just Financing

One place to keep it all
One place to keep it all
One place to keep it all
Your dashboard gives you a comprehensive overview of your cash flow and financials. Easily monitor your financials, track all of your upcoming payments by platform and know exactly when you’ll get paid.
Your dashboard gives you a comprehensive overview of your cash flow and financials. Easily monitor your financials, track all of your upcoming payments by platform and know exactly when you’ll get paid.
Your dashboard gives you a comprehensive overview of your cash flow and financials. Easily monitor your financials, track all of your upcoming payments by platform and know exactly when you’ll get paid.
Get Started 🚀
TRUSTED BY THE TOP CREATORS
“Founders often can’t present the state of the business accurately. A solution to demystify finance and help with financing would be very helpful."
Andy Watson
COO, Hutch
“The right way to build a game company is to build a niche game for a niche audience. You need to master different aspects of the F2P economy and figure out a way to reach the right audience. You need to be a consolidator of knowledge and also finance it."
Kristian Segerstrale
CEO, Super Evil Megacorp
“Cash flow is a top problem. You may first focus on the product, but you still need to manage finances & productivity. Somehow it is still a luxury to plan ahead.”
Sertac Picakci
VP Product, Masomo
FAQs
The answers you’re looking for
How does Sanlo's product work?
At our core, we’re about helping businesses in the gaming and consumer app space receive financing to effectively scale their business and achieve financial autonomy, without being beholden to investors who chip away at the equity pie, creditors who demand exorbitant interest rates, or publishers who may want input on the direction of your product.
When we offer financing, we have no ownership stake in your company, and no input on how you run your business or develop new products. There are no hidden fees or interest rates, and your repayments are set as a percentage of revenue. We only collect from your revenue sources at the agreed upon percentage when you’re paid - if you’re generating more revenue, that scales up, and if not, it scales down.
In some situations, we offer more structured fixed-term financing. In that case, the only difference is that the repayments are a fixed amount each month, and you have all the information in advance.
Your payments continue until the agreed upon total is repaid. Clear, transparent, and you still retain 100% of your business.
What kind of companies use Sanlo?
We started Sanlo to specifically cater to growing gaming and consumer app companies who need financing to maintain their growth, but who also want to retain creative control and business ownership.
We work with international companies as small as just two or three employees, ranging up to several hundred team members, and across multiple platforms, including mobile, web3, online platforms, and PC. The things they all have in common are big plans and a desire to retain control while building their dream.
What’s the cost of financing?
We charge a one-time flat fee that starts at 4%.
There are no other fees, warrants, interest payments, covenants, or any other hidden ways of collecting money. You know exactly how much you’ll need to repay before you accept funding from us.
How soon can I get financing?
Once you’ve connected your banking data, product analytics, and platforms where your product is live, we typically generate financing terms within 72 hours.
How is this different from a publisher?
We don’t have any input into how you run your company and build products. We believe that you know best when it comes to managing your business. Our job is to provide financing so you can be empowered to grow.
Does this replace equity financing?
Sometimes we work alongside equity financing. In certain cases, we’re a complementary service used as additional working capital, or to finance initiatives with predictable financial returns. One example of this is user acquisition campaigns.
How do I know if I'm eligible?
Our mission is to support creators from across all stages, from the young up-and-comers to established names. We don’t have a laundry list of asks, but we ask that you’ve been in business at least one year, have an active revenue stream, and/or have at least four months of cash runway.
Our financing is catered towards gaming, consumer apps, social products, and marketplaces.
To see if you qualify, apply now. We look forward to getting back to you.
How does Sanlo decide on the terms?
During the application process, you’ll be asked to connect your banking and accounting to confirm the financial state of your business. This information is kept strictly confidential and never shared, and it’s purely used to determine the level of financing we can offer.
If you have live products, you’ll be asked to connect data sources like AppsFlyer or Adjust so we can evaluate product performance, like retention and engagement metrics. Based on that data, we create personalized terms specifically for your business. We’ll reach out with your available offers and any additional questions.
How does Sanlo monitor performance?
We monitor both financial and product performance regularly. This monitoring enables us to present the best possible offer at all times - for example, if new features are added to your product, we’ll incorporate that into our assessment.
Am I eligible for a new offer while I’m paying down an existing advance?
Yes. In fact, most of our customers use our financing on a recurring basis.
What is a revenue-based financing vs a fixed-term financing?
Both versions allow for businesses to receive a lump sum up front, but the two options differ in how they’re paid back.
Repayments for revenue-based financing are based purely on your revenue, with a predetermined percentage set aside each period for repayment. This means there’s no fixed term or monthly repayment amount, as both will fluctuate with your revenues. Revenue-based financing doesn't use interest rates, but instead uses a total amount to be repaid. For example, for a $10,000 advance with a 5% fee, the total amount to be repaid is $10,500. Another way to think of this is that your business is selling $10,500 of your future revenue for $10,000 today. Advances can be a great option for business investments with predictable returns on investment, like acquiring customers or releasing new features.
On the other hand, fixed-term financing has a predetermined payment schedule. Our fixed-term financing doesn't use interest rates either. Instead, we use a total amount to be repaid, exactly the same as revenue-based financing. Repayments aren’t tied to revenue, and are repaid as stated in the payment schedule regardless of the revenue you generate.
How’s Sanlo financing different from traditional loans?
Loans have associated costs that are usually based on interest rates, and in some cases fees. Loan applications may also require additional documentation and personal guarantees.
When can non-dilutive financing be better than equity financing?
Founders and CEOs have options when it comes to financing their businesses, each one with pros and cons, depending on the situation.
Equity’s probably the most talked about. Raising equity funding might be the right choice for your business if you don’t already have an active product, or if you’re still looking for the right product-market fit. An upside to equity fundraising is that there’s no repayment obligation. However, it also means you’ll own a smaller portion of your company, and you may not have 100% control over the future business
On the other end of the spectrum is debt financing. Debt can be an attractive option for a business if you have an existing product with a performance track record and you’re looking to grow through ways like user acquisition or expanding your product suite. With debt, lenders generally don’t take an ownership stake or have any input into decision making.
However, unlike equity, debt means the financed amount does need to be repaid, plus an additional amount in the form of interest, fees, or other structural features of the agreement. If the expected return on investment is greater than the total amount to be repaid, then debt might be a good option. E.g., you borrow $100 with a total repayment amount of $110, and you spend it on acquiring customers, each with an expected lifetime value of $150. That’s a great decision for a business to make as your revenue associated with new customers is expected to be higher than the costs.

💪
👾

Ready to grow faster?

Ready to grow

faster?

Our dashboard helps your company hit growth targets sooner. Link your platform in minutes, and receive financing to build and grow.

Our dashboard helps your company

hit growth targets sooner. Link your platform

in minutes, and receive funding

to build and grow.

🚀 Get Started
🚀 Get Started
🚀 Get Started
Financing for—and by—gaming and app creators.
Contact
Questions? Drop us a line👇
Copyright © 2022 Sanlo
Made with ❤️ across the Globe
Financing for—and by—gaming and app creators.
Contact
Questions? Drop us a line👇
Copyright © 2022 Sanlo
Made with ❤️ across the Globe
Financing for—and by—gaming and app creators.
Contact
Questions? Drop us a line👇
Copyright © 2022 Sanlo
Made with ❤️ across the Globe