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Frequently Asked Questions

BASICS

What is Sanlo?
Sanlo is a FinTech company that provides a suite of business tools and solutions for game developers and studios to help them thrive. Game companies can get started with Sanlo by creating a free account and monitoring their vital business and financial data in one unified tool. Additionally, Sanlo Growth Capital offers fast, flexible financing so developers can grow on their own terms, without giving up any equity.
How does Sanlo work?
Signing up for Sanlo and applying for Sanlo Growth Capital is free and only takes minutes. Simply complete the registration process and connect your existing platforms to begin pulling your business data into the Sanlo dashboard. During registration or a later time via the dashboard, apply for Growth Capital financing by answering a few more questions and providing financial data by connecting your bank account via Plaid or submitting your bank statements. Sanlo Growth Capital will provide you personalized offers within 24 hours. If you choose to accept an offer from us, we will fund your bank account directly within 72 hours.
Is Sanlo Capital right for my company?
If you’re a game company - yes! Sanlo Capital was built to cater to game companies and provide solutions that improve how they manage and grow their businesses. We help you easily track your business and financial data and offer capital to grow quickly while retaining full creative control and ownership of your businesses.
How are you different from other companies?
Sanlo is the only company that is building a comprehensive suite of solutions to help you manage the business-side of your gaming business. Sanlo was built specifically for game developers, by game developers. Our team has decades of experience in the worlds of gaming and fintech, and have lived through the challenges we’re now addressing for our customers.
Do I need to tell my customers that we’re using Sanlo?
Nope. Sanlo never disrupts your customer relationships. Your customers never even need to know we’re here - we’re your secret cheat code!

Sanlo Free Account

What is Sanlo Free Account?
Sanlo simplifies and improves how you manage your business’ financials and is the easiest way for game developers to monitor their business and financial data. See results in real-time without touching a report or spreadsheet. Pull in all of your revenue data into one place and monitor daily revenue performance.
How much does Sanlo cost to use?
Sanlo is 100% free.
What can the Sanlo free account do?
Sanlo works effortlessly with your existing tools. Securely sync your app store and ad monetization platforms to pull your revenue data into our tool without having to do any maintenance or upkeep. Track your upcoming payouts and your daily revenue.
I’m interested in Growth Capital. Should I still sign up for a Sanlo free account?
Yes! All Sanlo users can unlock Sanlo Growth Capital offers directly through their free account dashboard. Creating your free Sanlo account is the best way to get started even when you’re focused on Growth Capital.

SANLO CAPITAL

How much capital can I receive?
We can provide funding as low as $500 and upwards of $3,000,000 per financing (tranche), based on your data and growth goals. We’ve found that most companies prefer “just-in-time” capital, where they receive funding in multiple tranches when it’s needed, as opposed to raising an initial, large lump sum that may sit idle in their account. Sanlo Capital amounts scale up and down, fully in sync with our customers’ growth and needs.
How soon can I get money in my account?
We typically generate financing offers within 24 hours after you finish signing up and connecting your banking data, product analytics, and platforms. If you choose to accept an offer from us, we will fund your bank account directly within 72 hours.
What is the cost of financing with Sanlo?
There are no costs to sign up to and apply for Sanlo Capital, and there’s no obligation to accept an offer. Once funding is approved, we charge a one-time flat fee per financing tranche that starts at 4%. There are no other fees, warrants, interest payments, covenants, or any other hidden ways of collecting money. You’ll know exactly how much you’ll need to repay in full before you accept funding from us.
How do you decide on your offer terms?
During your sign-up process, you’ll be asked to connect your banking, accounting and app data to Sanlo. Your information is kept strictly confidential and will never be shared; it is purely used to determine the financing options we can offer. Sanlo Capital will then generate personalized terms specifically for your business based on your data.
How is Sanlo Capital different from working with a publisher?
We will never have any input into how you run your company and build your products. We believe that you know best when it comes to managing your business. Our job is simply to provide you with cash so you can be empowered to grow.
How is Sanlo Capital different from raising equity financing (from venture capital firms, angel investors, etc.)?
Sanlo Capital is non-dilutive. We will never take equity ownership in your company. We believe that you’ve worked hard to build your business, so you should own 100% of it.
How is Sanlo Capital different from traditional loans?
Sanlo Capital is a financial product specifically designed for game developers, while banks typically offer cookie-cutter products that aren’t fit for purpose or secured lending products which may require personal guarantees and have additional fees and charges.
Do you work with companies that do not yet have revenue? If so, how?
Yes, we even work with companies that are in the process of building their product and haven’t launched yet. If your company does not currently have revenue, we can still use a number of other data points to assess its overall financial health and offer you fixed-term financing.
Is Sanlo Capital available to companies based outside the US and UK?
We can definitely work with you if you have an entity in US, Canada, UK, Singapore or some of the EU countries . Additionally, we are working to add new countries to our offering, so please sign-up and contact us to learn more about your eligibility.
Am I eligible for new/additional offers while I’m paying down an existing advance?
Yes. In fact, most of our customers use our financing on a recurring/ongoing basis.

LINE OF CREDIT

How do lines of credit work?
Sanlo offers app developers their own line of credit, which is a fixed credit balance that you can withdraw funds from at any time, as many times as you want, as long as you don't exceed the maximum limit. It works similar to a typical credit card, where your available credit balance gets replenished when you pay back the amount borrowed.
What are the costs associated with a line of credit?
You don’t pay anything for getting the line of credit. When you borrow from it, pay a convenience fee of as little as 1% only on the amount you borrowed. No prepayment penalties.
How can I get a Sanlo line of credit?
App developers can get approved for a line of credit in as little as 24 hours. We typically require business information, business banking data, as well as mobile marketing platform data to assess eligibility. If approved, Sanlo will provide the terms associated with the line of credit, including the maximum credit limit available and the fee rate.
What is revolving credit?
Many businesses utilize a line of credit to increase their working capital. This is a great way to bridge the gap between the tasks you need to do and the cash flow you need to get them done.
As an example, This type of funding is ideal for app developers looking to manage the monthly cash inflows and outflows of running a business: paying bills, covering payroll, dealing with cash flow shortages or making short-term investments and improvements. The structure of a line of credit allows you to dip into your available balance frequently and pay back quickly to help manage any bumps in the road and keep moving forward.
Lines of credit are typically revolving credit instruments. This makes them faster and more flexible than installment loans. If you need working capital quickly, this can be a great option to allow you to stay focused on your game development, instead of spending time looking for financing. As long as you make your minimum payments and avoid taking on more debt than your business can handle, revolving credit can be an effective cash flow management tool for your business.
Is a revolving line of credit a good fit for my business?
Typically, lines of credit are best used for short-term working capital needs, like covering payroll for new developers, increasing marketing spend to acquire new users, or offsetting seasonal fluctuations in cash flow. If you know you'll need funds soon but you're not sure exactly how much you'll need or when, revolving credit can give you the flexibility to navigate your business through those periods.
The advantage of a line of credit over a regular business loan is that you usually don’t have to pay a fee on the funds you are not using. Additionally, your business can draw on the line of credit at any time.
Revolving line of credit vs. Business credit cards?
While a revolving line of credit is very similar to a credit card, it's important to remember that they aren't the same. Credit cards tend to have lower limits, higher interest rates and charge additional fees for cash advance and balance transfers. Business credit cards are unsecured loans, so they may require personal guarantees, which makes you liable for any unpaid debts. If you're trying to grow your business, a line of credit may be a better option.

FINANCING

What is fixed-term financing?
Founders and CEOs have several options when it comes to financing their businesses. Equity financing is the most common - there’s no repayment obligation, but you’ll own a smaller portion of your company (dilution), and you may not have 100% control over the future business. Non-dilutive financing can be a more attractive option if you have an existing product with a performance track record and you’re looking to grow through ways like user acquisition or expanding your product suite. With non-dilutive financing, your lenders won’t take an ownership stake or have any input into your company’s decision making. However, it does mean that the financed amount needs to be repaid, plus an additional amount in the form of interest, fees, or other structural features of the agreement.
What is non-dilutive financing, and what are some of its benefits?
Founders and CEOs have several options when it comes to financing their businesses. Equity financing is the most common - there’s no repayment obligation, but you’ll own a smaller portion of your company (dilution), and you may not have 100% control over the future business. Non-dilutive financing can be a more attractive option if you have an existing product with a performance track record and you’re looking to grow through ways like user acquisition or expanding your product suite. With non-dilutive financing, your lenders won’t take an ownership stake or have any input into your company’s decision making. However, it does mean that the financed amount needs to be repaid, plus an additional amount in the form of interest, fees, or other structural features of the agreement.

Frequently Asked Questions

BASICS

What is Sanlo?
Sanlo is a FinTech company that provides a suite of business tools and solutions for game developers and studios to help them thrive. Game companies can get started with Sanlo by creating a free account and monitoring their vital business and financial data in one unified tool. Additionally, Sanlo Growth Capital offers fast, flexible financing so developers can grow on their own terms, without giving up any equity.
How does Sanlo work?
Signing up for Sanlo and applying for Sanlo Growth Capital is free and only takes minutes. Simply complete the registration process and connect your existing platforms to begin pulling your business data into the Sanlo dashboard. During registration or a later time via the dashboard, apply for Growth Capital financing by answering a few more questions and providing financial data by connecting your bank account via Plaid or submitting your bank statements. Sanlo Growth Capital will provide you personalized offers within 24 hours. If you choose to accept an offer from us, we will fund your bank account directly within 72 hours.
Is Sanlo Capital right for my company?
If you’re a game company - yes! Sanlo Capital was built to cater to game companies and provide solutions that improve how they manage and grow their businesses. We help you easily track your business and financial data and offer capital to grow quickly while retaining full creative control and ownership of your businesses.
How are you different from other companies?
Sanlo is the only company that is building a comprehensive suite of solutions to help you manage the business-side of your gaming business. Sanlo was built specifically for game developers, by game developers. Our team has decades of experience in the worlds of gaming and fintech, and have lived through the challenges we’re now addressing for our customers.
Do I need to tell my customers that we’re using Sanlo?
Nope. Sanlo never disrupts your customer relationships. Your customers never even need to know we’re here - we’re your secret cheat code!

Sanlo Free Account

What is Sanlo Free Account?
Sanlo simplifies and improves how you manage your business’ financials and is the easiest way for game developers to monitor their business and financial data. See results in real-time without touching a report or spreadsheet. Pull in all of your revenue data into one place and monitor daily revenue performance.
How much does Sanlo cost to use?
Sanlo is 100% free.
What can the Sanlo free account do?
Sanlo works effortlessly with your existing tools. Securely sync your app store and ad monetization platforms to pull your revenue data into our tool without having to do any maintenance or upkeep. Track your upcoming payouts and your daily revenue.
I’m interested in Growth Capital. Should I still sign up for a Sanlo free account?
Yes! All Sanlo users can unlock Sanlo Growth Capital offers directly through their free account dashboard. Creating your free Sanlo account is the best way to get started even when you’re focused on Growth Capital.

SANLO CAPITAL

How much capital can I receive?
We can provide funding as low as $500 and upwards of $3,000,000 per financing (tranche), based on your data and growth goals. We’ve found that most companies prefer “just-in-time” capital, where they receive funding in multiple tranches when it’s needed, as opposed to raising an initial, large lump sum that may sit idle in their account. Sanlo Capital amounts scale up and down, fully in sync with our customers’ growth and needs.
How soon can I get money in my account?
We typically generate financing offers within 24 hours after you finish signing up and connecting your banking data, product analytics, and platforms. If you choose to accept an offer from us, we will fund your bank account directly within 72 hours.
What is the cost of financing with Sanlo?
There are no costs to sign up to and apply for Sanlo Capital, and there’s no obligation to accept an offer. Once funding is approved, we charge a one-time flat fee per financing tranche that starts at 4%. There are no other fees, warrants, interest payments, covenants, or any other hidden ways of collecting money. You’ll know exactly how much you’ll need to repay in full before you accept funding from us.
How do you decide on your offer terms?
During your sign-up process, you’ll be asked to connect your banking, accounting and app data to Sanlo. Your information is kept strictly confidential and will never be shared; it is purely used to determine the financing options we can offer. Sanlo Capital will then generate personalized terms specifically for your business based on your data.
How is Sanlo Capital different from working with a publisher?
We will never have any input into how you run your company and build your products. We believe that you know best when it comes to managing your business. Our job is simply to provide you with cash so you can be empowered to grow.
How is Sanlo Capital different from raising equity financing (from venture capital firms, angel investors, etc.)?
Sanlo Capital is non-dilutive. We will never take equity ownership in your company. We believe that you’ve worked hard to build your business, so you should own 100% of it.
How is Sanlo Capital different from traditional loans?
Sanlo Capital is a financial product specifically designed for game developers, while banks typically offer cookie-cutter products that aren’t fit for purpose or secured lending products which may require personal guarantees and have additional fees and charges.
Do you work with companies that do not yet have revenue? If so, how?
Yes, we even work with companies that are in the process of building their product and haven’t launched yet. If your company does not currently have revenue, we can still use a number of other data points to assess its overall financial health and offer you fixed-term financing.
Is Sanlo Capital available to companies based outside the US and UK?
We can definitely work with you if you have an entity in US, Canada, UK, Singapore or some of the EU countries . Additionally, we are working to add new countries to our offering, so please sign-up and contact us to learn more about your eligibility.
Am I eligible for new/additional offers while I’m paying down an existing advance?
Yes. In fact, most of our customers use our financing on a recurring/ongoing basis.

LINE OF CREDIT

How do lines of credit work?
Sanlo offers app developers their own line of credit, which is a fixed credit balance that you can withdraw funds from at any time, as many times as you want, as long as you don't exceed the maximum limit. It works similar to a typical credit card, where your available credit balance gets replenished when you pay back the amount borrowed.
What are the costs associated with a line of credit?
You don’t pay anything for getting the line of credit. When you borrow from it, pay a convenience fee of as little as 1% only on the amount you borrowed. No prepayment penalties.
How can I get a Sanlo line of credit?
App developers can get approved for a line of credit in as little as 24 hours. We typically require business information, business banking data, as well as mobile marketing platform data to assess eligibility. If approved, Sanlo will provide the terms associated with the line of credit, including the maximum credit limit available and the fee rate.
What is revolving credit?
Many businesses utilize a line of credit to increase their working capital. This is a great way to bridge the gap between the tasks you need to do and the cash flow you need to get them done.
As an example, This type of funding is ideal for app developers looking to manage the monthly cash inflows and outflows of running a business: paying bills, covering payroll, dealing with cash flow shortages or making short-term investments and improvements. The structure of a line of credit allows you to dip into your available balance frequently and pay back quickly to help manage any bumps in the road and keep moving forward.
Lines of credit are typically revolving credit instruments. This makes them faster and more flexible than installment loans. If you need working capital quickly, this can be a great option to allow you to stay focused on your game development, instead of spending time looking for financing. As long as you make your minimum payments and avoid taking on more debt than your business can handle, revolving credit can be an effective cash flow management tool for your business.
Is a revolving line of credit a good fit for my business?
Typically, lines of credit are best used for short-term working capital needs, like covering payroll for new developers, increasing marketing spend to acquire new users, or offsetting seasonal fluctuations in cash flow. If you know you'll need funds soon but you're not sure exactly how much you'll need or when, revolving credit can give you the flexibility to navigate your business through those periods.
The advantage of a line of credit over a regular business loan is that you usually don’t have to pay a fee on the funds you are not using. Additionally, your business can draw on the line of credit at any time.
Revolving line of credit vs. Business credit cards?
While a revolving line of credit is very similar to a credit card, it's important to remember that they aren't the same. Credit cards tend to have lower limits, higher interest rates and charge additional fees for cash advance and balance transfers. Business credit cards are unsecured loans, so they may require personal guarantees, which makes you liable for any unpaid debts. If you're trying to grow your business, a line of credit may be a better option.

FINANCING

What is fixed-term financing?
Founders and CEOs have several options when it comes to financing their businesses. Equity financing is the most common - there’s no repayment obligation, but you’ll own a smaller portion of your company (dilution), and you may not have 100% control over the future business. Non-dilutive financing can be a more attractive option if you have an existing product with a performance track record and you’re looking to grow through ways like user acquisition or expanding your product suite. With non-dilutive financing, your lenders won’t take an ownership stake or have any input into your company’s decision making. However, it does mean that the financed amount needs to be repaid, plus an additional amount in the form of interest, fees, or other structural features of the agreement.
What is non-dilutive financing, and what are some of its benefits?
Founders and CEOs have several options when it comes to financing their businesses. Equity financing is the most common - there’s no repayment obligation, but you’ll own a smaller portion of your company (dilution), and you may not have 100% control over the future business. Non-dilutive financing can be a more attractive option if you have an existing product with a performance track record and you’re looking to grow through ways like user acquisition or expanding your product suite. With non-dilutive financing, your lenders won’t take an ownership stake or have any input into your company’s decision making. However, it does mean that the financed amount needs to be repaid, plus an additional amount in the form of interest, fees, or other structural features of the agreement.

MENU

Frequently Asked Questions

BASICS

What is Sanlo?
Sanlo is a FinTech company that provides a suite of business tools and solutions for game developers and studios to help them thrive. Game companies can get started with Sanlo by creating a free account and monitoring their vital business and financial data in one unified tool. Additionally, Sanlo Growth Capital offers fast, flexible financing so developers can grow on their own terms, without giving up any equity.
How does Sanlo work?
Signing up for Sanlo and applying for Sanlo Growth Capital is free and only takes minutes. Simply complete the registration process and connect your existing platforms to begin pulling your business data into the Sanlo dashboard. During registration or a later time via the dashboard, apply for Growth Capital financing by answering a few more questions and providing financial data by connecting your bank account via Plaid or submitting your bank statements. Sanlo Growth Capital will provide you personalized offers within 24 hours. If you choose to accept an offer from us, we will fund your bank account directly within 72 hours.
Is Sanlo Capital right for my company?
If you’re a game company - yes! Sanlo Capital was built to cater to game companies and provide solutions that improve how they manage and grow their businesses. We help you easily track your business and financial data and offer capital to grow quickly while retaining full creative control and ownership of your businesses.
How are you different from other companies?
Sanlo is the only company that is building a comprehensive suite of solutions to help you manage the business-side of your gaming business. Sanlo was built specifically for game developers, by game developers. Our team has decades of experience in the worlds of gaming and fintech, and have lived through the challenges we’re now addressing for our customers.
Do I need to tell my customers that we’re using Sanlo?
Nope. Sanlo never disrupts your customer relationships. Your customers never even need to know we’re here - we’re your secret cheat code!

Sanlo Free Account

What is Sanlo Free Account?
Sanlo simplifies and improves how you manage your business’ financials and is the easiest way for game developers to monitor their business and financial data. See results in real-time without touching a report or spreadsheet. Pull in all of your revenue data into one place and monitor daily revenue performance.
How much does Sanlo cost to use?
Sanlo is 100% free.
What can the Sanlo free account do?
Sanlo works effortlessly with your existing tools. Securely sync your app store and ad monetization platforms to pull your revenue data into our tool without having to do any maintenance or upkeep. Track your upcoming payouts and your daily revenue.
I’m interested in Growth Capital. Should I still sign up for a Sanlo free account?
Yes! All Sanlo users can unlock Sanlo Growth Capital offers directly through their free account dashboard. Creating your free Sanlo account is the best way to get started even when you’re focused on Growth Capital.

SANLO CAPITAL

How much capital can I receive?
We can provide funding as low as $500 and upwards of $3,000,000 per financing (tranche), based on your data and growth goals. We’ve found that most companies prefer “just-in-time” capital, where they receive funding in multiple tranches when it’s needed, as opposed to raising an initial, large lump sum that may sit idle in their account. Sanlo Capital amounts scale up and down, fully in sync with our customers’ growth and needs.
How soon can I get money in my account?
We typically generate financing offers within 24 hours after you finish signing up and connecting your banking data, product analytics, and platforms. If you choose to accept an offer from us, we will fund your bank account directly within 72 hours.
What is the cost of financing with Sanlo?
There are no costs to sign up to and apply for Sanlo Capital, and there’s no obligation to accept an offer. Once funding is approved, we charge a one-time flat fee per financing tranche that starts at 4%. There are no other fees, warrants, interest payments, covenants, or any other hidden ways of collecting money. You’ll know exactly how much you’ll need to repay in full before you accept funding from us.
How do you decide on your offer terms?
During your sign-up process, you’ll be asked to connect your banking, accounting and app data to Sanlo. Your information is kept strictly confidential and will never be shared; it is purely used to determine the financing options we can offer. Sanlo Capital will then generate personalized terms specifically for your business based on your data.
How is Sanlo Capital different from working with a publisher?
We will never have any input into how you run your company and build your products. We believe that you know best when it comes to managing your business. Our job is simply to provide you with cash so you can be empowered to grow.
How is Sanlo Capital different from raising equity financing (from venture capital firms, angel investors, etc.)?
Sanlo Capital is non-dilutive. We will never take equity ownership in your company. We believe that you’ve worked hard to build your business, so you should own 100% of it.
How is Sanlo Capital different from traditional loans?
Sanlo Capital is a financial product specifically designed for game developers, while banks typically offer cookie-cutter products that aren’t fit for purpose or secured lending products which may require personal guarantees and have additional fees and charges.
Do you work with companies that do not yet have revenue? If so, how?
Yes, we even work with companies that are in the process of building their product and haven’t launched yet. If your company does not currently have revenue, we can still use a number of other data points to assess its overall financial health and offer you fixed-term financing.
Is Sanlo Capital available to companies based outside the US and UK?
We can definitely work with you if you have an entity in US, Canada, UK, Singapore or some of the EU countries . Additionally, we are working to add new countries to our offering, so please sign-up and contact us to learn more about your eligibility.
Am I eligible for new/additional offers while I’m paying down an existing advance?
Yes. In fact, most of our customers use our financing on a recurring/ongoing basis.

LINE OF CREDIT

How do lines of credit work?
Sanlo offers app developers their own line of credit, which is a fixed credit balance that you can withdraw funds from at any time, as many times as you want, as long as you don't exceed the maximum limit. It works similar to a typical credit card, where your available credit balance gets replenished when you pay back the amount borrowed.
What are the costs associated with a line of credit?
You don’t pay anything for getting the line of credit. When you borrow from it, pay a convenience fee of as little as 1% only on the amount you borrowed. No prepayment penalties.
How can I get a Sanlo line of credit?
App developers can get approved for a line of credit in as little as 24 hours. We typically require business information, business banking data, as well as mobile marketing platform data to assess eligibility. If approved, Sanlo will provide the terms associated with the line of credit, including the maximum credit limit available and the fee rate.
What is revolving credit?
Many businesses utilize a line of credit to increase their working capital. This is a great way to bridge the gap between the tasks you need to do and the cash flow you need to get them done.
As an example, This type of funding is ideal for app developers looking to manage the monthly cash inflows and outflows of running a business: paying bills, covering payroll, dealing with cash flow shortages or making short-term investments and improvements. The structure of a line of credit allows you to dip into your available balance frequently and pay back quickly to help manage any bumps in the road and keep moving forward.
Lines of credit are typically revolving credit instruments. This makes them faster and more flexible than installment loans. If you need working capital quickly, this can be a great option to allow you to stay focused on your game development, instead of spending time looking for financing. As long as you make your minimum payments and avoid taking on more debt than your business can handle, revolving credit can be an effective cash flow management tool for your business.
Is a revolving line of credit a good fit for my business?
Typically, lines of credit are best used for short-term working capital needs, like covering payroll for new developers, increasing marketing spend to acquire new users, or offsetting seasonal fluctuations in cash flow. If you know you'll need funds soon but you're not sure exactly how much you'll need or when, revolving credit can give you the flexibility to navigate your business through those periods.
The advantage of a line of credit over a regular business loan is that you usually don’t have to pay a fee on the funds you are not using. Additionally, your business can draw on the line of credit at any time.
Revolving line of credit vs. Business credit cards?
While a revolving line of credit is very similar to a credit card, it's important to remember that they aren't the same. Credit cards tend to have lower limits, higher interest rates and charge additional fees for cash advance and balance transfers. Business credit cards are unsecured loans, so they may require personal guarantees, which makes you liable for any unpaid debts. If you're trying to grow your business, a line of credit may be a better option.

FINANCING

What is fixed-term financing?
Founders and CEOs have several options when it comes to financing their businesses. Equity financing is the most common - there’s no repayment obligation, but you’ll own a smaller portion of your company (dilution), and you may not have 100% control over the future business. Non-dilutive financing can be a more attractive option if you have an existing product with a performance track record and you’re looking to grow through ways like user acquisition or expanding your product suite. With non-dilutive financing, your lenders won’t take an ownership stake or have any input into your company’s decision making. However, it does mean that the financed amount needs to be repaid, plus an additional amount in the form of interest, fees, or other structural features of the agreement.
What is non-dilutive financing, and what are some of its benefits?
Founders and CEOs have several options when it comes to financing their businesses. Equity financing is the most common - there’s no repayment obligation, but you’ll own a smaller portion of your company (dilution), and you may not have 100% control over the future business. Non-dilutive financing can be a more attractive option if you have an existing product with a performance track record and you’re looking to grow through ways like user acquisition or expanding your product suite. With non-dilutive financing, your lenders won’t take an ownership stake or have any input into your company’s decision making. However, it does mean that the financed amount needs to be repaid, plus an additional amount in the form of interest, fees, or other structural features of the agreement.