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This article covers Sanlo has entering the web shop market after raising $13.5 million from investors. The company offers a platform that allows game publishers to create web shops and handle payments directly, bypassing app store fees. This move is in response to increasing regulatory scrutiny on app store monopolies. Sanlo's closed beta, featuring clients like Fusebox Games, aims to help publishers increase revenue by capturing a larger share of in-app purchases through direct-to-consumer sales.