In the episode of Story Mode, we cover the children’s gaming business and how it is similar, but mostly very different than most gaming companies. Olya speaks with Melissa Cash, Co-founder & CEO at Pok Pok, where they create award-winning educational games that empower kids to think outside the box, dream big and experiment freely.

They discuss the ins and outs of the kids educational game market from product development, distribution, marketing, and working with influencers. Pok Pok and the children’s market is very different from her work at The Walt Disney Company and indie game studio Snowman.

About Melissa, Cash Melissa Cash is Co-Founder and CEO at Pok Pok. Pok Pok is an award-winning digital play company redefining how kids play and learn on devices. She previously served as a Product Designer for The Walt Disney Company, was Head of Operations at renowned game studio Snowman and has led marketing and PR at start-ups both in Canada and Europe. She’s also an advocate and start-up mentor for women in tech and underrepresented founders.