Back to Blog

6 min read


Dec 19, 2023

Quick Guide: Choosing the wrong financing option could be a nightmare for your game studio.

Best Practices

Navigating the financial landscape of the gaming industry is a critical journey for any game creator. Whether you're bootstrapping your way through your first indie game or steering a mid-size company towards its next big hit, understanding the intricacies of each financing option is vital. Let's dissect these options in detail, weighing their pros and cons, to help you make an informed decision.

Venture Capital (VC)

Overview: Venture capital is funding provided by investors to startups and small businesses with long-term growth potential. In the gaming industry, VC can be a game-changer, literally.

Details: Securing VC funding typically involves rigorous networking, pitching your game concept, and demonstrating its market potential. VCs are interested in substantial returns on investment, often within a 5-10 year period. Beyond pitching, VC will go through an in-depth research and analysis of your business called “due diligence,” so you’ll have to be prepared to give them full access to your records.

Pros: The capital infusion can be significant, enabling rapid growth, scaling, and access to resources. VCs also bring valuable industry connections, mentorship, and business acumen.

Cons: In exchange for capital, you’ll likely give up a significant equity stake. This dilution of ownership can mean less control over business decisions. VCs often push for aggressive growth, which might not align with every developer's vision or pace.

Timing: Long, 3 - 9 months

VC Debt Funding

Overview: Venture Debt Funding is a specialized loan for early-stage, high-growth companies with venture capital backing. It's designed to complement equity financing rather than replace it, often used as a form of growth capital.

Details: Venture Debt is typically secured after an equity round, serving as additional capital without the same level of dilution as an equity raise. It’s particularly suitable for companies at Series A and beyond, who have raised substantial equity (usually $5 million or more) and are looking to scale or extend their runway. The amount of venture debt available typically ranges from 25% to 35% of the amount raised in the most recent equity round.

Pros: Allows companies to minimize equity dilution while still accessing capital. It offers flexibility and can be used for a variety of purposes including extending cash runways, acting as a safety net, and funding specific initiatives like sales and marketing, geographic expansion, or acquisitions.

Cons: Venture debt comes with the responsibility of repayment, regardless of the company's success. This can be a significant burden if revenue projections do not materialize as expected. Additionally, venture debt arrangements often include warrants, which give the lenders the right to buy or claim shares at a fixed price.

Timing: Medium 2 - 3 months

Publisher Funding

Overview: Partnering with a game publisher can provide the financial support needed to bring your game to market. Publishers typically finance the development and handle marketing and distribution.

Details: Agreements with publishers vary significantly. Some may offer complete funding in exchange for a larger cut of the profits, while others may provide partial funding for a smaller stake.

Pros: Alongside funding, publishers bring marketing prowess, distribution networks, and industry experience. They absorb much of the financial risk and can significantly boost a game's visibility.

Cons: This route often means less creative control and independence. Revenue sharing can also reduce your potential profits. Additionally, publisher interests may sometimes supersede developer vision, leading to conflicts.

Timing: Medium, 1 - 3 months

Debt Investors

Overview: Debt financing involves borrowing money from investors or institutions, which must be repaid over time with interest.

Details: This option can range from traditional loans to convertible notes, where debt can potentially convert into equity. Terms and rates vary based on the lender's risk assessment.

Pros: It’s non-dilutive, meaning you retain full control of your company. Debt financing is flexible and can be tailored to specific needs and repayment abilities.

Cons: Regular repayments can strain cash flow, especially if revenue projections don’t materialize. Additionally, personal guarantees or collateral might be required, increasing risk.

Timing: Medium, 1 - 3 months

Bank Loans

Overview: Bank loans are a traditional source of financing, where a sum of money is lent and repaid with interest over a predetermined period.

Details: Banks typically require a strong credit history, a solid business plan, and sometimes collateral. Loan amounts, interest rates, and terms vary widely.

Pros: Bank loans provide a clear, structured repayment plan and can offer relatively low-interest rates for qualified borrowers.

Cons: Accessing bank loans can be challenging for new or small game companies without established credit histories or collateral. The risk of defaulting on the loan can be significant.

Timing: Medium, 1 - 2 months


Overview: Bootstrapping involves self-funding your game development, relying on personal savings, revenue from previous projects, or minimal external funding.

Details: This approach requires careful budgeting, resource management, and often slower growth. It’s a testament to financial discipline and commitment.

Pros: Complete creative control and autonomy. It allows for organic growth and avoids the complexities of external funding.

Cons: Limited funding can restrict scale and speed of development. Personal financial risk is high, and there’s a lack of external guidance or mentorship.

Timing: Always-on

Cash Advances on Owed Revenue

Overview: This financing option involves receiving advances on revenues that are earned but not yet received, common in scenarios where payment takes several months.

Details: Companies specializing in this finance model advance a portion of the owed revenue, which is then repaid as the revenue comes in.

Pros: Quick access to cash, helpful for smoothing out cash flow bumps. It’s a good fit for companies with predictable revenue streams.

Cons: It can be costly, as fees are typically charged. Dependency on future revenue can create financial stress if expected revenues don’t materialize.

Timing: Short, 1 day - 2 weeks.

Alternative Lending

Overview: Alternative lending encompasses non-traditional financing sources, including online lenders, crowdfunding, and peer-to-peer lending.

Details: These sources often offer more flexible terms and faster access to funds but come with their own set of criteria and expectations.

Pros: They provide options for those who may not qualify for traditional bank loans. Crowdfunding, in particular, can also serve as a marketing tool and a way to gauge public interest.

Cons: Interest rates can be higher, and some alternative lenders may impose stringent repayment terms. The less regulated nature of this sector also poses additional risks.

Timing: Short, 1 day - 3 weeks

Line of Credit

Overview: A line of credit is a flexible loan from any type of lender. Unlike a traditional loan, it provides a set amount of money that can be borrowed as needed.

Details: The borrower can draw from the line of credit at any time, up to the maximum limit, and pays interest only on the amount borrowed. It’s often used for short-term financial needs and offers a safety net for cash flow fluctuations.

Pros: Flexibility is the key advantage. You can access funds when needed without reapplying for a loan. Interest rates are typically lower than credit cards, and you only pay interest on the amount you use.

Cons: It requires a good credit history and financial stability to qualify. There are often fees associated with maintaining a line of credit, even when not in use. Also, the temptation to over-borrow can lead to financial strain.

Timing: Short, 1 day - 3 weeks


Choosing the right financing option for your gaming company is a multifaceted decision that hinges on your specific situation, goals, and risk tolerance. Each option carries its own set of benefits and drawbacks. Consider your company’s stage, growth trajectory, and how much control you’re willing to cede. Financial prudence, coupled with a clear understanding of each option, will guide you towards a decision that best supports your vision and fuels your gaming venture's success.

For game developers, by game developers.
Questions? Drop us a line👇
Copyright © 2024 Sanlo
Made with ❤️ across the globe
For game developers, by game developers.
Questions? Drop us a line👇
Copyright © 2024 Sanlo
Made with ❤️ across the globe
For game developers, by game developers.
Questions? Drop us a line👇
Copyright © 2024 Sanlo
Made with ❤️ across the globe