4 min read
Nov 8, 2023
Pioneering the Business-Side of the Gaming Industry
Olya Caliujnaia & William Liu
Greetings to our wonderful community of game developers!
Evolution is an inherent part of growth, and today marks the beginning of a new chapter for Sanlo as a year of meticulous planning, research, and development is finally stepping into the limelight. As the gaming landscape continues to advance, our perspective has broadened, enabling us to envision and craft new solutions that address the nuanced challenges faced by game developers.
From the moment Sanlo embarked on its journey, we've been fervently driven by a purpose - you. Every game creator who has ventured into the magnificent world of gaming, seeking to craft something extraordinary, holds a special place in the heart of Sanlo.
Our mission is to support gaming companies to create successful products that their customers love, while running sustainable and profitable businesses. We are the place where game companies run their businesses.
Why we love the gaming business
The gaming sector, with its current market size of $201 billion, is not just another industry; it's a phenomenon. Here’s why:
A Hungry Audience: With over 3.2 billion gamers globally, the appetite for diverse and immersive gaming experiences is voracious.
Accessibility: The decreasing barriers to entry and simplified developmental processes have unlocked a world of potential.
Indie Revolution: The ability of indie developers to consistently challenge the status quo and create hit games showcases the vast potential and diversity of the industry.
Collaborative Ventures: The increasing collaborations between large enterprises and smaller players spotlight the industry's dynamic nature and the constant quest for innovation.
But, with immense potential come immense challenges. The complexity of the industry demands a sophisticated approach. From game development, player acquisition, to continuous engagement - every phase requires a well-defined strategy. Especially in an era where gaming companies are facing strong headwinds like: the struggling global economy and rising social/political turmoil; participating in an industry where platforms seem to always have the upper hand; the wake of unique ID deprecation and the associated advertising and attribution pitfalls, and the fact that game discovery and distribution has been completely flipped on its head with no clear solution in sight.
Yet, amidst all this complexity, one aspect remains untouched - business and finance tools. There’s a huge lack of business and finance tools for gaming companies. This is where Sanlo recognized an opportunity, a chance to serve the brilliant minds behind every game. We deeply respect and revere the impact of games on society, and our endeavor is to ensure that every game maker has the resources and understanding they need to succeed.
Sign up for Sanlo and get started for free
Starting today, we invite game development companies to one such resource. It’s time to sign up for a free Sanlo account to seamlessly track your vital business data in one simple tool. Save time, gain a deeper understanding of your business, and uncover data-driven strategies to optimize your finances.
With a Sanlo free account you can:
Track your daily revenues across multiple platforms like the app stores and leading ad monetization solutions (with new platforms like Steam coming soon!)
See your upcoming payouts to know what you’ll be paid and when.
Unlock up to $1MM of personalized growth capital without giving up any equity and creative ownership.
Introducing Sanlo PRO - Apply now for private beta
Our team has been busy working on an advanced business analytics solution and we're thrilled to open the private beta of Sanlo PRO. Go above and beyond typical game analytics to level up how you track your business. Our offering aims to:
Provide a clear understanding of financial health - burn rates, revenue, expenditure, future cash flows, and more.
Ensure no financial shocks, especially in these uncertain times.
Leverage AI for impeccable speed and precision.
Early Access Invitation: If you're a gaming company with revenue streams from mobile and ad platforms and you use a US-based bank account, you're the perfect candidate for our Early Access program.
Sanlo Capital - Financing built for gaming
Sanlo made its name in the industry through our Capital offering, which will continue to be an important part of what we do. We understand the unique financial terrain of the gaming world, and our offerings reflect this expertise. We firmly believe that your equity should remain yours and we respect your financial autonomy – that means no giving up any equity in your business and no interference or control over your bank accounts, and no meddling in the way you design, build, or manage your games.
Clarity and simplicity underpin every solution we offer, ensuring that you're never left navigating complex terms. In an industry where pace is paramount, we pride ourselves on our agility; with Sanlo, you'll find a partner that moves as fast as you do.
Let’s stay in touch
Sanlo has been meticulously crafting products to help the gaming industry build better businesses. And guess what? We have more exciting announcements slated for next year, so stay tuned.
Sanlo's journey has been inspired by each one of you. The creators and the builders. Together, let's redefine the frontiers of the gaming world. Onwards and upwards!
Olya & Will, Sanlo Co-Founders