Case Study: StarBerry

Sanlo Team

CASE STUDY

Company Overview

StarBerry Games is a mobile games developer and publisher (~20 people) based in Berlin, Germany. Launched their second merge game (Merge Mayor) in mid-April, 2021.

Challenge

StarBerry had soft-launched Merge Mayor and, as game performance stabilized and improved, began looking into scaling user acquisition. Their team looked for non-dilutive options to finance that growth to minimize distractions from running LiveOps.

Solution

Sanlo provided StarBerry with $250,000 in total non-dilutive capital across five payments of $50,000 each, beginning in June 2021.

Approach & Impact

As of May 2022, Merge Mayor has more than 3 million downloads across iOS and Android and is continuing to grow.

StarBerry successfully closed their 5M€ Series A round from Play Ventures, Big Bets, byFounders, Reaktor Ventures and various angels.

Testimonial

"Sanlo is the most developer-friendly, non-dilutive, financing instrument on the market. They were an incredibly valuable partner to have and easy to work with when we needed capital to grow ahead of raising venture capital funding. We could not have grown as quickly as we did without Sanlo." - Antti Hattara, CEO & Co-Founder

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