GDC • san francisco 2023

Ready, Set, GDC.

Are you ready for a jam-packed week of workshops, panels, and thought leadership sessions? Our bags are packed for Game Developers Conference and we hope to see you there! Book some time with our team and let’s chat about what Sanlo can do for you. 🚀

In this fireside chat at PG Connects, Sanlo CEO & Co-Founder, Olya Caliujnaia, and CEO of Super Evil Megacorp, Kristian Segestrale, dive into the topic of what's important for a gaming company to grow and explore how the current economic environment has impacted financing for developers. 👇

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Use Cases

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Secure up to $3M in non-dilutive funding so you can scale faster.

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Unlock future revenue now. Extend your runway by months in hours.

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Grow your team, invest in marketing, form new partnerships, and more.

trusted by the top creators

StarBerry & Sanlo
·
Read Case Study
Sanlo is the most developer-friendly, non-dilutive, financing instrument on the market. They were an incredibly valuable partner to have and easy to work with when we needed capital to grow ahead of raising venture capital funding. We could not have grown as quickly as we did without Sanlo.
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Antti Hattara, CEO & Co-Founder
Super Evil Megacorp & Sanlo
The right way to build a game company is to build a niche game for a niche audience. You need to master different aspects of the game economy and figure out a way to reach the right audience. You need to be a consolidator of knowledge and also be in the position to finance it. This is where Sanlo comes in.
·
Kristian Segerstrale, CEO
Coda Platform & Sanlo •
·
Read Case Study
Sanlo was made for game and app developers, by game and app developers. They understand the gaming industry at a much deeper level than any other financing provider. Working with Sanlo to expand our current portfolio of titles was a no-brainer, and we look forward to continuing our thriving partnership.
·
Sekip Can Gokalp, CEO & Co-Founder
SquareTwo & Sanlo
Sanlo has been and continues to be a solid and reliable partner for our financing needs. They combine software and people in a way that not only caters to game developers, but does so with an expert and personal touch. We look forward to continuing to use them when the needs arise!
·
Dave Yoo, CEO
Tribevest & Sanlo
App developers have only two choices: scale fast while accepting significant debt or dilution, or bootstrap while accepting slower growth - until now. Sanlo is the third option: scale quickly without dilution. And their versatility with revenue-based and fixed-based payment terms is a huge plus.
·
Lee Sweat, CFO

StarBerry & Sanlo
·
Read Case Study
Sanlo is the most developer-friendly, non-dilutive, financing instrument on the market. They were an incredibly valuable partner to have and easy to work with when we needed capital to grow ahead of raising venture capital funding. We could not have grown as quickly as we did without Sanlo.
·
Antti Hattara, CEO & Co-Founder
Coda Platform & Sanlo
·
Read Case Study
Sanlo was made for game and app developers, by game and app developers. They understand the gaming industry at a much deeper level than any other financing provider. Working with Sanlo to expand our current portfolio of titles was a no-brainer, and we look forward to continuing our thriving partnership.
·
Sekip Can Gokalp, CEO & Co-Founder
Super Evil Megacorp & Sanlo
The right way to build a game company is to build a niche game for a niche audience. You need to master different aspects of the game economy and figure out a way to reach the right audience. You need to be a consolidator of knowledge and also be in the position to finance it. This is where Sanlo comes in.
·
Kristian Segerstrale, CEO
SquareTwo & Sanlo
Sanlo has been and continues to be a solid and reliable partner for our financing needs. They combine software and people in a way that not only caters to game developers, but does so with an expert and personal touch. We look forward to continuing to use them when the needs arise!
·
Dave Yoo, CEO
Tribevest & Sanlo
App developers have only two choices: scale fast while accepting significant debt or dilution, or bootstrap while accepting slower growth - until now. Sanlo is the third option: scale quickly without dilution. And their versatility with revenue-based and fixed-based payment terms is a huge plus.
·
Lee Sweat, CFO

StarBerry & Sanlo
Read Case Study
Sanlo is the most developer-friendly, non-dilutive, financing instrument on the market. They were an incredibly valuable partner to have and easy to work with when we needed capital to grow ahead of raising venture capital funding. We could not have grown as quickly as we did without Sanlo.
Antti Hattara, CEO & Co-Founder
Coda Platform & Sanlo
Read Case Study
Sanlo was made for game and app developers, by game and app developers. They understand the gaming industry at a much deeper level than any other financing provider. Working with Sanlo to expand our current portfolio of titles was a no-brainer, and we look forward to continuing our thriving partnership.
Sekip Can Gokalp, CEO & Co-Founder
Super Evil Megacorp & Sanlo
The right way to build a game company is to build a niche game for a niche audience. You need to master different aspects of the game economy and figure out a way to reach the right audience. You need to be a consolidator of knowledge and also be in the position to finance it. This is where Sanlo comes in.
Kristian Segerstrale, CEO
Tribevest & Sanlo
App developers have only two choices: scale fast while accepting significant debt or dilution, or bootstrap while accepting slower growth - until now. Sanlo is the third option: scale quickly without dilution. And their versatility with revenue-based and fixed-based payment terms is a huge plus.
Lee Sweat, CFO
SquareTwo & Sanlo
Sanlo has been and continues to be a solid and reliable partner for our financing needs. They combine software and people in a way that not only caters to game developers, but does so with an expert and personal touch. We look forward to continuing to use them when the needs arise!
Dave Yoo, CEO

Frequently asked questions

The answers you’re looking for

How does Sanlo work?

Signing up for Sanlo Analytics and applying for Sanlo Capital is free and only takes minutes. Simply complete the registration process, apply for financing, connect your existing platforms to Sanlo, and receive personalized offers within 24 hours. If you choose to accept an offer from us, we will fund your bank account directly within 72 hours.

How much capital can I receive?

We can provide funding as low as $500 and upwards of $3,000,000 per financing (tranche), based on your data and growth goals. We’ve found that most companies prefer “just-in-time” capital, where they receive funding in multiple tranches when it’s needed, as opposed to raising an initial, large lump sum that may sit idle in their account. Sanlo Capital amounts scale up and down, fully in sync with our customers’ growth and needs.

How is Sanlo Capital different from working with a publisher?

We will never have any input into how you run your company and build your products. We believe that you know best when it comes to managing your business. Our job is simply to provide you with cash so you can be empowered to grow.

How do lines of credit work?

Sanlo offers app developers their own line of credit, which is a fixed credit balance that you can withdraw funds from at any time, as many times as you want, as long as you don't exceed the maximum limit. It works similar to a typical credit card, where your available credit balance gets replenished when you pay back the amount borrowed.

What is revenue-based financing?

With revenue-based financing, a business pays back funds using a portion of its future revenues. This means there’s no fixed term or monthly repayment amount, as both will fluctuate with your revenues.

What is fixed-term financing?

Founders and CEOs have several options when it comes to financing their businesses. Equity financing is the most common - there’s no repayment obligation, but you’ll own a smaller portion of your company (dilution), and you may not have 100% control over the future business. Non-dilutive financing can be a more attractive option if you have an existing product with a performance track record and you’re looking to grow through ways like user acquisition or expanding your product suite. With non-dilutive financing, your lenders won’t take an ownership stake or have any input into your company’s decision making. However, it does mean that the financed amount needs to be repaid, plus an additional amount in the form of interest, fees, or other structural features of the agreement.

How is Sanlo Capital different from traditional loans?

Sanlo Capital is a financial product specifically designed for game developers, while banks typically offer cookie-cutter products that aren’t fit for purpose or secured lending products which may require personal guarantees and have additional fees and charges.

Do you work with companies that do not yet have revenue? If so, how?

Yes, we even work with companies that are in the process of building their product and haven’t launched yet. If your company does not currently have revenue, we can still use a number of other data points to assess its overall financial health and offer you fixed-term financing. You may also be interested in our Starter Advances!

See all FAQs

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