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8 mins read


Aug 15, 2023

Part I: 10 ways GenAI can save money

Sanlo Team


Generative AI, or GenAI, is ushering in a new era of game development, reshaping the industry by granting capabilities to craft vast and dynamic game worlds. The technology has the ability to generate an array of unique and immersive environments, characters, and narratives in a fraction of the time it traditionally took using manual design methods. In the world of game development, finding efficient ways to save costs without compromising quality is a constant challenge. GenAI offers a number of ways for studios to streamline their processes, reduce expenses, and create remarkable gaming experiences. Here are ten ways in which GenAI can save money in game development, ranging from concept art generation to game design specifications. Yet, it's important to also consider the potential risks and costs associated with the use of GenAI.

  1. Generate concept art and ideate on visuals for pre-production

  2. Create text descriptions for characters and in-game items

  3. Generate code

  4. Create sound effects

  5. Create voice-overs

  6. Create marketing materials

  7. Experiment with UI

  8. Generate music 

  9. Create game design specs

  10. Generate mocks for pitches and fundraising

1. Generate concept art and ideate on visuals - for pre-production

Traditionally, creating concept art and visualizing game ideas can be a time-consuming and expensive process. GenAI can help generate concept art, allowing studios to quickly explore visual possibilities and iterate on designs without the need for extensive manual labor or hiring additional artists.


Midjourney is an innovative generative AI tool that is transforming art creation in game development. By harnessing the power of machine learning algorithms, Midjourney automates the process of generating high-quality art assets, saving time and resources. 

Runway ML

Runway ML is a versatile AI tool that offers various creative applications, including concept art generation. It leverages machine learning models and algorithms to generate unique visual concepts based on input parameters and preferences.


ArtBreeder is a popular online platform that uses generative AI to blend and evolve visual styles. It allows users to combine different images and adjust sliders to create new and unique visual concepts, making it an excellent tool for exploring creative possibilities.


Developed by NVIDIA, GauGAN is an AI-powered tool that can turn simple sketches into realistic landscapes. It uses generative adversarial networks (GANs) to generate detailed and visually appealing concept art based on rough sketches, helping artists and designers visualize their ideas quickly.


PaintsChainer is an AI tool designed specifically for concept artists and illustrators. It uses deep learning algorithms to automatically colorize black and white sketches, providing a quick and efficient way to explore different color palettes and experiment with visual styles.

2. Create text descriptions for characters and in-game items

Developing detailed text descriptions for characters and in-game items is essential for storytelling and world-building. GenAI can assist by automatically generating text descriptions based on predefined parameters, saving time and reducing the need for manual writing, especially in games with extensive lore and vast item catalogs.


OpenAI's GPT-4 (Generative Pre-trained Transformer 4): GPT-4 is one of the most advanced and widely known large language models available. It can generate human-like text based on prompts and has been used for various applications, including generating character and item descriptions. Developers can input prompts describing the desired characteristics, traits, or backstory of a character or item, and GPT-4 can generate descriptive text accordingly.


ChatGPT, developed by OpenAI, is a language model designed for generating conversational responses. It can also be used to generate character and item descriptions by providing prompts and receiving detailed text descriptions in response. The interactive nature of ChatGPT allows for iterative refinement and exploration of different possibilities.

Hugging Face's Transformers Library

Hugging Face's Transformers Library: The Transformers library by Hugging Face provides a wide range of pre-trained models that can be used for text generation tasks, including character and item descriptions. Models such as GPT-2, GPT-Neo, and T5 can be fine-tuned on specific prompts and used to generate detailed and contextually relevant descriptions.


InferKit is an AI-powered text generation platform that offers various models and APIs for generating natural language text. It can be used to generate character and item descriptions by providing input prompts and receiving coherent and creative text outputs.

3. Generate code

Writing code is a fundamental part, and it can be a time-consuming and error-prone process. GenAI tools like ChatGPT can generate code snippets based on high-level descriptions or specific requirements, allowing developers to accelerate the coding process and reducing the chances of introducing bugs or inefficiencies.

GitHub Copilot

GitHub Copilot, developed in collaboration with OpenAI, is an AI-powered code completion tool. It integrates with popular code editors and utilizes machine learning models to suggest code snippets and complete lines of code in real-time. Copilot learns from millions of lines of code available on GitHub and can be a valuable resource for game developers looking to speed up their coding process.


CodeAI is an AI-powered code generation platform that focuses on assisting developers with writing specific code blocks or functions. It uses machine learning models to understand the intent behind the code and generates relevant code snippets accordingly. Game developers can utilize CodeAI to automate repetitive coding tasks or quickly generate code templates for common game development patterns.


DeepCode is an AI-powered static code analysis tool that can help game developers detect and fix bugs, security vulnerabilities, and performance issues in their code. It uses machine learning algorithms to analyze code patterns, identify potential problems, and provide suggestions for improvement. By leveraging DeepCode, developers can improve the quality and efficiency of their codebase.

4. Create sound effects

Sound effects are crucial for creating an immersive gaming experience, but hiring sound designers or purchasing pre-existing libraries can be costly. GenAI-powered tools can analyze visual or textual cues and generate custom sound effects on the fly, significantly reducing the need for outsourcing or purchasing expensive sound libraries. is an AI-powered ambient music generator. It uses deep learning algorithms to create endless streams of relaxing and atmospheric music. While not specifically designed for game sound effects, developers can utilize to generate ambient audio tracks that enhance the immersive environment of their games.

5. Create voice-overs

Voice-over work adds depth and realism to characters, but hiring voice actors and recording sessions can be expensive, not to mention the challenge of finding the right voice for certain characters. GenAI voice synthesis models can generate natural-sounding speech based on text inputs, offering a cost-effective solution for generating voice-overs without the need for extensive voice talent resources.

Replica Studios

Replica Studios provides an AI-driven voice acting platform that enables developers to create custom voice-overs for their game characters. Their technology allows users to generate natural-sounding voices by inputting text or using pre-recorded scripts. The AI models analyze the text and generate voice lines with the desired tone, emotion, and personality.


Sonantic specializes in AI-generated voice and speech synthesis. Their technology can create highly realistic and expressive voice overs for game characters and NPCs. By training their AI models on large datasets of human voice recordings, Sonantic can generate voice lines and dialogue that capture the nuances and emotions of natural speech.

Resemble AI

Resemble AI is another tool specialized in AI-generated voice and speech synthesis. Their platform allows developers to create custom voice-overs by training AI models on specific voice samples. By providing the desired text and selecting the desired voice characteristics, developers can generate high-quality voice lines that align with their game characters.


Voicemod offers an AI-based voice changer software that allows developers to modify and transform their own voices or generate new voices for game characters. With real-time voice processing, users can manipulate voice characteristics, such as pitch, tone, and effects, to create unique and immersive voiceovers.

Lyrebird AI

Lyrebird AI provides an AI-powered voice synthesis platform that allows developers to create custom voice-overs based on text input. By training AI models on voice recordings, developers can generate voices that closely resemble specific individuals or create unique voices for their game characters.

6. Create marketing materials

Developing captivating logos and marketing materials is crucial for promoting a game,. GenAI-powered tools can generate logos and marketing assets based on predefined styles and input parameters, providing studios with cost-effective options for branding and promotional materials.


Canva is a popular online graphic design tool that incorporates AI to assist users in creating visually appealing marketing materials. It offers a wide range of templates, design elements, and image editing features that can be customized to match the branding and style of a game. Canva's AI algorithms can suggest design layouts, recommend font combinations, and even remove backgrounds from images.

Adobe Sensei

Adobe Sensei is an AI framework integrated into Adobe's creative suite, including software like Photoshop, Illustrator, and InDesign. It provides intelligent features and automation tools that help streamline the design process for creating marketing materials. For example, Sensei can automatically generate color palettes, suggest image enhancements, and assist with layout composition.


Piktochart is an AI-powered infographic and presentation tool that enables users to create visually compelling marketing materials. With its pre-designed templates, users can easily customize layouts, fonts, and colors to match their game's branding. Piktochart's AI features include automated chart creation, color palette suggestions, and image editing capabilities.

Designhill AI Logo Maker

Designhill AI Logo Maker is an AI-driven tool specifically designed for creating logos. It uses machine learning algorithms to generate logo designs based on user input and preferences. Game developers can utilize this tool to quickly generate logo options for their games, saving time and resources compared to traditional logo design processes.

7. Experiment with UI

User interface (UI) design plays a significant role in enhancing the player experience, where iterating and testing different UI layouts and elements is important. GenAI can assist by automatically generating UI mockups or suggesting layout variations, enabling studios to experiment with different designs and iterate faster, thus saving valuable time and resources.


Optimizely is an AI-driven experimentation platform that enables developers to test different variations of UI elements and layouts. It uses machine learning algorithms to analyze user interactions and provide recommendations for optimizing UI designs based on user behavior data. Developers can create experiments, run A/B tests, and make data-driven decisions to improve the user experience.


Apptimize is an AI-powered experimentation platform specifically designed for mobile app UI testing. It allows developers to create experiments and run A/B tests on various UI elements, such as buttons, layouts, and navigation menus. The platform provides real-time analytics and insights to help developers understand user behavior and make informed decisions for UI optimization.


UserTesting is a user research platform that combines AI with human insights to evaluate UI designs. It offers usability testing services where developers can observe real users interacting with their game's UI and gather feedback. AI-powered analysis tools provide valuable insights into user behavior, pain points, and areas for improvement in the UI design.


Maze is an AI-driven user testing platform that focuses on user experience testing for digital products, including games. It allows developers to create interactive prototypes of UI designs and conduct usability tests with real users. Maze's AI algorithms analyze user feedback and interactions to generate actionable insights for UI improvements.

8. Generate music

Creating original music for games normally requires hiring composers and musicians. GenAI music generation models can compose unique and customizable music tracks based on predefined moods or styles, offering studios a cost-effective solution for generating high-quality soundtracks tailored to their games.

Amper Music

Amper Music is an AI-driven music composition platform that allows developers to create custom soundtracks for their games. It provides a user-friendly interface where developers can specify the desired mood, tempo, and intensity, and the AI algorithm generates original music tracks accordingly. Amper Music offers a wide range of musical styles and genres to choose from, making it suitable for different game themes and atmospheres.


AIVA (Artificial Intelligence Virtual Artist) is an AI composer that specializes in creating original classical music. It uses deep learning algorithms to analyze and generate compositions in various classical styles. AIVA provides composers and game developers with a tool to generate orchestral and instrumental music that can add depth and emotion to game soundtracks.


Melodrive is an AI-driven music engine designed for interactive and adaptive music in games. It uses machine learning algorithms to generate real-time music that dynamically responds to the gameplay and player actions. Melodrive allows developers to create adaptive soundtracks that seamlessly adjust and evolve based on the game's context, creating immersive and personalized music experiences.

9. Create game design specs

Documenting detailed game design specifications is vital for ensuring a clear and coherent development process. GenAI can assist by automatically generating game design documents based on predefined templates or input parameters, saving developers the time and effort required to create comprehensive specifications from scratch.


Game-O-Matic is an AI-powered tool that helps developers generate game design specifications by asking a series of questions and analyzing the responses. Based on the input provided, the tool generates a structured document that outlines the game's mechanics, objectives, rules, and other design elements. Game-O-Matic aims to streamline the process of creating game design specifications and provides a starting point for developers to iterate and refine their ideas.


Articy: Draft is a comprehensive game design and storytelling tool that incorporates AI-driven features. It allows developers to create interactive storylines, define game mechanics, and generate design documentation. The tool uses natural language processing to extract key information from text-based inputs and structure them into game design specifications. With Articy: Draft, developers can collaboratively work on game design documents and easily iterate on their ideas.

GANPaint Studio

GANPaint Studio is an AI tool that can be used to generate and refine visual assets for game design. It utilizes generative adversarial networks (GANs) to create and manipulate images based on user input. Game designers can use GANPaint Studio to generate concept art, create visual mockups, and experiment with different visual styles, helping them communicate their design ideas effectively.

10. Generate mocks for pitches and fundraising

Presenting game concepts and securing funding often requires visually appealing mockups and prototypes. GenAI can generate realistic mockups showcasing game environments, characters, and gameplay mechanics, providing studios with persuasive visual materials to support their pitches and fundraising efforts.


Pitch is an AI-powered presentation software that helps developers create stunning pitch decks. It offers a variety of professionally designed templates, layout suggestions, and smart formatting features that make it easy to create visually compelling presentations. Pitch's AI capabilities can assist in generating slide layouts, suggesting visuals, and ensuring design consistency throughout the pitch deck.


Prezi is a cloud-based presentation tool that incorporates AI to enhance the visual storytelling experience. It offers dynamic presentation templates and zooming features that create engaging and interactive presentations. Prezi's AI algorithms analyze the content and structure of presentations to provide suggestions for improving flow, coherence, and visual impact.

Haiku Deck

Haiku Deck is an AI-powered presentation tool that focuses on simplicity and visual storytelling. It offers a range of templates, fonts, and image suggestions to help developers create compelling pitch decks quickly. Haiku Deck's AI features include automated slide formatting, intelligent image search, and text alignment assistance.


Slidebean is an AI-driven presentation platform that simplifies the process of creating professional pitch decks. It uses machine learning algorithms to analyze user content and generate slide layouts automatically. Slidebean's AI capabilities help developers create visually consistent and impactful presentations while saving time and effort.

For game developers, by game developers.
Questions? Drop us a line👇
Copyright © 2024 Sanlo
Made with ❤️ across the globe
For game developers, by game developers.
Questions? Drop us a line👇
Copyright © 2024 Sanlo
Made with ❤️ across the globe
For game developers, by game developers.
Questions? Drop us a line👇
Copyright © 2024 Sanlo
Made with ❤️ across the globe